Political Marketing Advice

As someone who spent years as an advertising copywriter, hearing these calls for republicans and conservatives to ape liberals is infuriating because it contradicts all human psychology as applied to marketing.

In order to stand out and capture people attention, your company, product, service or - quite frankly - political ideology MUST be differentiated from others.

Why should I bother to listen to Brand X if it is identical to Brand Y?

Republicans, Conservatives, and Libertarians should be spending EVERY SECOND between now and 2010 highlighting their differences with democrats, liberals, and the socialists currently in power.

Failure is not an option or the GOP brand will die. And remember, to paraphrase the great David Ogilvy, the voter is not stupid, she is your wife (or your husband, neighbor, co-worker, etc.).

The point is if conservatives become the same as liberals, then the freedom of choice inherent in a multi-party democracy is eradicated. Americans can choose from any political party (but principally two) they want or they can choose not to vote at all. Republicans heeding the democrats' call to be more like them if they want to "succeed" are only falling prey to a nefarious plan to remove from Americans the choice of different governing styles and policies.

Because if Republicans adopt the same policies as Democrats, then does it even matter who I vote for - America will become a one-party system.

So grow a pair/spine/whatever, Conservatives and trumpet your differences. We are NOT all in this together, the path liberals are advocating leads to socialism and the repression of American liberties we all hold dear.