People's Daily cites several examples of "harsh slogans," including those "which sometimes even threaten criminal acts." The newly instituted program, slugged the "face-washing project," will offer more proactive slogans to help enforce the policy, which has been in place since 1979. China claims the policy, which applies to those living in urban areas, affects approximately 35.9 percent of the population and has resulted in an estimated 400 million fewer births since first being implemented. Some examples of the more offensive slogans currently in use include: "If you don't receive the tubal ligation surgery by the deadline, your house will be demolished!" "We would rather scrape your womb than allow you to have a second child!" "Kill all your family members if you don't follow the rule!" And… "Once you get captured, an immediate tubal ligation will be done; Should you escape, we'll hunt you down; If you attempt a suicide, we'll offer you either the rope or a bottle of poison." The new less offensive slogans replacing the more callous ones will reportedly seek to "avoid offending the public and stoking social tensions."
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