This commercial, titled "Putting The No in Innovation", has the feel of a parady but it may actually be real.
If it is real, then I can only assume they are looking for the very slim "humourous environmentalist" demographic (all four of them).
"Did I go too far?"
(Oh, I'd embed it but YouTube won't let me.)
KURTZ: NYT to Nate Silver: You're wrong about midterms
2 minutes ago